In today’s world of marketing, storytelling is everything. The way stories about a service or product are pitched, sets the expectations of the brand. An exceptional user experience would be created stories that can be told with motion design and animations. This also creates an excellent functional user experience.
To know the importance of Motion design, you need to understand what all falls as part of motion design they are animations, digital footage: It creates the illusion of rotation or motion. Motion graphics are usually displayed in digital platforms may it be mobile or desktop versions.
Importance of Motion Design UI
Motion interactivity plays an important role in guiding how a user not just discovers the brand but also how it engages with the brands of services or products. It is a strategic implementation that gives companies the ability to subtly provide users the apt personalized web and app experiences.
Motion design creates an intuitive user interface
“Motion provides a flow in storytelling which guides the user throughout the customer journey on the website or app. Designers are beginning to think about these moments of interaction not as they design a page but from the beginning. There is a story that follows for every button clicked on the UI. Motion design conveys a message about your brand. It is a must-have in all the web pages for 2021.
Visual cues
Create an intuitive communication using motion design animations this will guide the consumer to know where to focus. Also would guide what to do next, it would show the user what is the most important spot on a page. Motion revamps navigation to make it natural as a personal assistant, it brings life into the interface while maintaining context.
Responsive gestures
Users expect UI that are responsive and fluid. Patience is scarce in a consumer’s journey a good UI design comes to life by providing the user with instant feedback. It is a known fact when designs come to life when they respond to the clicks touch.
Seamless transitions
Motion design can help users understand the flow between two pages or between two products on a single web page thus making navigation much more user-friendly. Customers retention time can be increased by animations because it can hold the user’s attention while a page loads.
Mobile-first approach
For the last few years, mobile devices dominate website traffic. Especially for mobile users, motion interactivity is more critical for their touchscreen devices. Look at the pace technology has changed, for example, consider the usage of augmented reality games, swiping apps, and product customization engines. There are the best digital agencies that create an effective UI/UX design, which will also ensure proper aesthetic and technical strategies for both web and mobile are implemented.
Brand identity
Brands’ identity can be enhanced with motion designs. The motion also adds another layer of depth to the designs of a UI. Using motion design than static visuals speaks of the brand’s personality. Motion design is an important part of a useful user interface design. Brand identity can be pushed by animation. Be focused on how the animations created can be purposeful to provide the user with an awesome experience.
For many elements of a project, you may not know which animation you want or have to be used for the website’s look and feel. That is absolutely normal to be confused, that’s when the experts in digital agencies can add value! Need not be overwhelmed by all the decisions to be made, keep the objectives ready, and ask the website design companies in Dubai how the Motion designs can be inbuilt in them.
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